Measurable Success
Saving time and unlocking revenue gains
"I told my team to invest much more in AI, in automation, because I can see huge potential.”
Jonathan Aufray
CEO, Growth-Hackers
Overview
Growth-Hackers’ team faced a growing bottleneck in preparing client proposals, each one required hours of manual writing, formatting, and content ideation. As the business scaled, these repetitive tasks slowed down their ability to respond quickly to leads and limited overall growth capacity. Auto AI Labs partnered with Growth Hackers to streamline the entire proposal creation workflow, enabling the team to generate high-quality proposals faster, with consistent branding and improved efficiency.
The Challenge
Proposal generation was clunky and slow
- Each proposal required 4 hours of manual work, including research, writing, and formatting
- Limited capacity; only 10 proposals per week could be produced by the team
- Repetitive data entry and inconsistent formatting reduced overall productivity
- Lack of built-in structure made proposals time-intensive to prepare and edit
- Missed opportunities due to slower response times to new leads
The Solution
The focus moved from data entry, to closing clients
- Implemented an automation pipeline triggered by lead updates in Google Sheets
- Used AI-driven persona generation to create detailed buyer profiles per lead
- Automated content ideation, producing blog ideas, ad copy, and PPC keyword lists for proposals
- Generated social and email content to support lead outreach campaigns
- Structured outputs to pre-fill proposal templates, reducing formatting time and human error
The System
Input transformed into actionable output
The Growth Hackers automation begins the moment a team member updates a lead in Google Sheets. Once the trigger is set, the system uses AI to generate seven detailed buyer personas tailored to the lead’s region and industry, each complete with demographics, interests, and short profiles to guide personalization.
The system then produces supporting marketing content, including blog post ideas, landing page headlines, and transactional PPC keywords, followed by ready-to-use outreach assets such as a social media post, ad copy, and two newsletter emails. All this material is automatically packaged into a structured proposal template, pre-filled with the relevant components and ready for final review.